Privacy policy

Last Updated: January 30, 2026

Welcome to Dream & Tale, ("we," "us," or "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our AI-powered personalization services to create custom children's books.

By accessing or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the site.

1. DEFINITIONS AND INTERPRETATION

Account: Means a unique account created for You to access our Service or parts of our Service.
Personal Data: Is any information that relates to an identified or identifiable individual.
Service: Refers to the Website and the AI-driven book personalization platform.
Usage Data: Refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (e.g., IP address, browser type, time spent on pages).
You: Means the individual accessing or using the Service, or the parent/guardian acting on behalf of a minor.

2. COLLECTING AND USING YOUR PERSONAL DATA

A. Information You Provide to Us

While using Our Service, We may ask You to provide Us with certain personally identifiable information, including:

Contact Information: First and last name, email address, phone number, and shipping/billing addresses.
Personalization Data: The child’s name, gender, and custom dedication messages to be printed in the book.
User-Uploaded Photos: We collect the photo(s) of the child you upload to allow our AI technology to generate the visual protagonist of the story.

B. Usage Data and Tracking Technologies

We automatically collect details of your visits to our Site, including traffic data, location data, and logs. We use Cookies and tracking technologies like the Meta Pixel to analyze site performance, remember your preferences, and deliver relevant advertisements.

3. AI TECHNOLOGY AND IMAGE PROCESSING

Our Service uses advanced Generative AI to integrate a child’s likeness into storybook illustrations.

Purpose: Photos are processed solely to create the stylized illustrations for your specific order.
Zero-Retention Promise: To ensure maximum privacy, all original photos uploaded by the user are used during the production phase and are automatically deleted from our active servers once the printing process is completed.
No Public AI Training: We do not use your personal photos or your child's likeness to train public AI models or for any purpose other than fulfilling your order.
Secure Environment: AI processing occurs within a secure, closed-loop system to prevent unauthorized access.

4. CHILDREN’S PRIVACY (COPPA COMPLIANCE)

Our Service is intended for purchase by adults (parents, grandparents, or legal guardians).

Parental Consent: We do not knowingly collect personal data directly from children under 13. By uploading a photo of a minor, You represent and warrant that You are the parent or legal guardian, or have received express permission from the legal guardian, to process the child’s likeness for the creation of the book.
Data Protection: We treat images of minors with the highest level of confidentiality. Access to these images is strictly limited to the automated AI process and authorized production staff.

5. DISCLOSURE OF YOUR PERSONAL DATA

We do not sell, rent, or trade your Personal Data. We may share information with:

Service Providers: Trusted third-party vendors who assist in print-on-demand production, shipping, and payment processing.
Legal Requirements: If required by law, we may disclose your information to comply with legal obligations or protect our rights and safety.

6. U.S. STATE PRIVACY RIGHTS (CCPA)

If you are a resident of California or other states with specific privacy laws, you have the right to request access to the data we collect, request deletion, and opt-out of the "sale" of personal information. Please note that Dream & Tale does not sell your personal data. To exercise your rights, contact us at the email provided below.

7. DATA RETENTION AND SECURITY

We retain your Contact Information for as long as necessary for legal, accounting, and customer support purposes (such as managing your 24-hour revision window). However, user-uploaded photos are subject to our Zero-Retention policy. We use industry-standard security measures to protect your data, though no method of electronic storage is 100% secure.

8. CHANGES TO THIS PRIVACY POLICY

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.